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Used Civics, Toyotas Prove Most Popular

Friday, 23 February 2018 02:39
The California New Car Dealers recently published its overview of car sales in the state last year, including used-car sales.Used light vehicle registrations in California increased 1.2 percent in 2017. Used light truck registrations were up 3.7 percent. Cars were down 0.4 percent. Registrations for 4- to 6-year-old vehicles were up sharply. Older vehicles declined. Honda Civic was the best seller in 2017 among vehicles six years old or newer. Toyota was the leader in the six -year-old or newer market. Ford was in second place.

Oracle Expands Automotive Offerings

Friday, 23 February 2018 02:39
Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4 Analytics, Dealer Inspire, Dealers United, Goodway Group, L2TMedia, SocialDealer, Stream Marketing, Team Velocity, and TurnKey Marketing. Oracle's Auto Elite Data Marketer program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms.Through the Auto Elite Data Marketer program, retail marketers learn how to use Oracle's selection of automotive audiences, which cover the entire vehicle ownership lifecycle, like in-market car shoppers, existing owners, and individuals needing auto finance, credit assistance, or vehicle service. Oracle Data Cloud plans to expand the Auto Elite Data Marketer program to include additional dealer marketing agencies, as well as working directly with dealers and dealer groups and their media partners to use data effectively for advanced targeting and audience planning efforts.

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Small Businesses Plan for Expansion

Wednesday, 21 February 2018 14:08
The National Federation of Independent Businesses’ Small Business Optimism Index jumped two points to 106.9 in January and set a record with the number of small business owners saying Now Is a Good Time to Expand.Now Is a Good Time to Expand registered at 32 percent, the highest level in the history of the NFIB survey, which began in 1973. Actual Earnings climbed up 11 points from December, the highest level reported since 1988. As small business owners struggle to find qualified workers for open positions, reports of higher worker compensation rose four percentage points to a net 31 percent, the highest reading since 2000 and among the highest in the 45 years of NFIB’s survey. Plans to raise compensation also rose one point to a net 24 percent, the highest reading since 1989. 

Lithia Sets Revenue Record

Thursday, 15 February 2018 02:41

Lithia Motors Inc. reported the highest fourth quarter and full year revenue and earnings per share in company history and the 29th consecutive quarter of record results.
Lithia’s used-vehicle retail same-store sales increased 2 percent in the fourth quarter.
For the year, used-vehicle retail same-store sales increased 4 percent.