TradeRev has hired Tory Swedlund as regional director for the south central region of the United States and Will Farmer as the regional director for the southeast region.
In this role, Swedlund will be driving the expansion of TradeRev's presence throughout the south central region of the United States, including Texas, Kansas, Missouri, Oklahoma, Arkansas, Mississippi and Louisiana.
Farmer will be responsible for overseeing the company's presence throughout the southeast region where performance has flourished as a result of the strong relationships built from the partnership with several major auto groups on the Eastern Seaboard like Pohanka Automotive Group.
Prior to joining TradeRev, Swedlund was the franchise executive sales manager at Dealer Socket-Inventory Plus.
Before that, he held the position of used car director at James Hodge Auto Group where he controlled the purchasing, appraisals and auction units for seven stores. He also worked at Fowler Dodge and Joe Cooper Auto Group.
Farmer recently sold his privately held personal property auction company, where he acted as president and owner. Prior to that, he had great success in dealer sales and account management at ADESA, as well as Manheim as a sales director.