Oracle Expands Automotive Offerings Featured
23 February 2018
Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4 Analytics, Dealer Inspire, Dealers United, Goodway Group, L2TMedia, SocialDealer, Stream Marketing, Team Velocity, and TurnKey Marketing. Oracle's Auto Elite Data Marketer program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms.Through the Auto Elite Data Marketer program, retail marketers learn how to use Oracle's selection of automotive audiences, which cover the entire vehicle ownership lifecycle, like in-market car shoppers, existing owners, and individuals needing auto finance, credit assistance, or vehicle service. Oracle Data Cloud plans to expand the Auto Elite Data Marketer program to include additional dealer marketing agencies, as well as working directly with dealers and dealer groups and their media partners to use data effectively for advanced targeting and audience planning efforts.