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FTC Hosts Disclosure Workshop

FTC Hosts Disclosure Workshop Featured

The Federal Trade Commission has announced the agenda for its Sept. 15 workshop, Putting Disclosures to The Test, which will include 22 presentations covering a wide variety of topics on how consumers think about, notice, understand, and act on disclosures made to them in advertising and other materials.The conference, which will take place in Washington, D.C., will also include opening remarks from FTC Chairwoman Edith Ramirez, along with remarks by FTC Bureau of Consumer Protection Director Jessica Rich and FTC Chief Technologist Lorrie Cranor.The daylong event will begin with a presentation on the cognitive models that govern how consumers process disclosures. From there, the presentations will be divided into six major topic areas: methods and procedures to evaluate the effectiveness of disclosures; whether and when people notice or pay attention to various types of disclosures; how much people understand or comprehend the information presented in disclosures; disclosures’ impact on consumers’ decision making processes; case studies; and a look at the future of research on disclosures.The research participants will present at the workshop covers disclosures in a wide variety of environments. The researchers represent a number of institutions, including universities from across the U.S., government agencies, think tanks, testing firms and private industry.The workshop will take place at the FTC’s Constitution Center auditorium, located at 400 7th St, SW, Washington, D.C., and is free and open to the public. A full version of the agenda is available online. The event will also be available via live webcast.
Last modified on Friday, 02 September 2016 15:57
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