Latest OnLine Editon  Read Here

LEGAL UPDATE: Sean Petersen, NIADA senior vice president of legal and governmental affairs, talks about recent legal issues affecting independent dealers.  One change in Nevada regulates the use of starter-interrupt and GPS devices.

Latest News

Finance Tech Firm Appoints Executive

AutoGravity announced the appointment of Stuart Holmes as executive vice president of business development. 
“With over a decade of leadership in the automotive finance industry, Holmes is a natural fit for our management team,” said Andy Hinrichs, founder and CEO of AutoGravity. “He brings a wealth of experience developing strategic partnerships combined with strong overall business acumen. He will accelerate our growth by building new partnerships to drive even more users to the AutoGravity platform.”
Prior to joining AutoGravity, Holmes served as co-founder and chief marketing and business development officer for SpringboardAuto.com where he was responsible for product design and building partnerships.  Prior to SpringboardAuto.com, Holmes led business development at CarFinance Capital.
Holmes received his MBA in finance from Kennesaw State University and a bachelor's degree in business from the University of Georgia.

Autotrader, Tapad Reveal Study Results

Tapad recently revealed findings from a campaign conducted with Autotrader that showed Autotrader's premium audience, combined with the Tapad Device Graph, delivered significant audience extension across desktop, mobile, and tablet to drive awareness and maximize both reach and delivery across screens.
To help analyze shopping behaviors across multiple devices, the global automotive brand for this campaign turned to Autotrader and Tapad, who created a cross-device pre-roll video strategy with a focus on viewability, concentrating on potential customers already searching for vehicles. By using a one-to-one connection, instead of look-alike modeling, Tapad also ensured that the automotive brand discovered only new consumers across all of their devices.
This approach discovered a new potential audience of more than 14 million consumers, eliminated communication waste and the risk of duplicates, increased overall performance, and ensured more of the campaign dollars reached meaningful audiences. Overall, this case study represents a leap forward in terms of audience-based targeting and the highly sought-after multi-touch attribution modeling.

Popular News

The National Transportation Safety Board determined that a truck driver’s…
MetroGistics has hired Susan Moritz as vice president of business…
AutoGravity announced the appointment of Stuart Holmes as executive vice…
Juan Perez, senior vice president of operations at LeasePlan USA,…

Westlake Uses Equifax Dealer Intelligence Platform

Westlake Financial has agreed to use Equifax’s dealer intelligence platform, TradeSight, to manage and monitor its dealer relationships.
TradeSight helps analyze originations, current and future dealer partners and performance of the contracts booked through dealer partners. It works by combining Equifax consumer credit information with dealer and vehicle data from third-party data sources to assess the dealer network and establish peer benchmarks to help evaluate dealers’ credit risk.

MetroGistics Hires Business Development VP

MetroGistics has hired Susan Moritz as vice president of business development. In this new position, she will be responsible for leading and growing the OEM and Mega Dealer business segments.
 Moritz has more than 25 years of experience in the automotive industry, including positions with Cox Automotive, Finance Express, KAR Auction Services and ADESA.
Active in the community, Moritz sits on the board of Indianapolis Ballet and chairs the marketing committee for Chaucie’s Place, an organization whose mission is to prevent childhood sexual abuse and adolescent suicide, where her husband serves as executive director.

Consumers Shop for Cars on Smartphones

Consumers Shop for Cars on Smartphones

Consumers spend more time using their smartphones to conduct research prior to visiting a dealership, according to the J.D. Power 2017 New Auto Shopper Study.The study...

  • Rite Aid CEO Joins CarMax Board
    Rite Aid CEO Joins CarMax Board CarMax Inc. announced that its board of directors has elected John T. Standley to membership on the board, bringing total board membership to 12. Standley will serve on the Audit…
  • TradeRev Expands in Northeast
    TradeRev Expands in Northeast TradeRev, a mobile app and provider of a vehicle appraisal and auctioning system for automotive dealers, announced the company has launched its operations in the Northeast region of the United…
  • Black Book Partners with GoGoCar
    Black Book Partners with GoGoCar Black Book announced an agreement to be one of the trade appraisal resources for GoGoCar, an online car-buying platform. GoGoCar will leverage Black Book appraisal and valuation data for its…
  • Company Sees Boost in Digital Use
    Company Sees Boost in Digital Use Manheim recently released its second quarter Digital Trends, showing a 22 percent increase in vehicles sold through its digital channels in Q2 compared to prior year. Manheim’s digital offerings allow…
  • Manufacturer Adds Satellite Subscription
    Manufacturer Adds Satellite Subscription  SiriusXM announced Nissan North America will automatically give customers purchasing select 2017 Nissan or Infiniti vehicles equipped with navigation a multi-year subscription to SiriusXM Traffic and SiriusXM Travel Link, including…
  • Carfax Introduces Snapshot Tool
    Carfax Introduces Snapshot Tool Carfax has introduced the Carfax Snapshot tool. Carfax Snapshot puts key vehicle history details – such as reported accidents, number of owners, service records and open recalls – right in…
  • NADA Names Digital Media Director
    NADA Names Digital Media Director The National Automobile Dealers Association announced that it has hired Abram Olmstead, a veteran digital strategist, as the association’s digital media director. In this role, Olmstead will oversee NADA’s communications…
  • Firm Offers Mobile Search For Used Cars
    Firm Offers Mobile Search For Used Cars Wyper, best described as "Tinder for Cars," is offering the first-of-its-kind swipeable mobile search application for buying and selling vehicles. Wyper is currently available for free download on iOS and…
  • Many Car Shoppers Turn to Social Media, Few Find It Useful
    Many Car Shoppers Turn to Social Media, Few Find It Useful Consumers who use the internet during their new-vehicle shopping process are increasingly turning to social media websites as a source of information, according to the J.D. Power 2016 New Autoshopper…
  •  New App Targets Private Used-Car Sellers
     New App Targets Private Used-Car Sellers Blinker, a free mobile app that empowers people to buy and sell their used cars has launched in its home state of Colorado. The Blinker app transforms the used car…