Used Car NewsUsed Car News

  • ABG 69.29 +0.93 - +1.36%
  • AN 56.18 +0.42 - +0.75%
  • CACC 144.01 +6.66 - +4.86%
  • CAR 55.05 -0.80 - -1.43%
  • CARZ 36.52 +0.4796 - +1.33%
  • CPRT 33.36 +0.35 - +1.06%
  • CPSS 7.12 +0.04 - +0.57%
  • CRMT 45.80 +0.405 - +0.89%
  • DAI N/A - N/A
  • F 13.94 +0.027 - +0.19%
  • FIATY 0.00 0.00 - 0.00%
  • GM 30.99 +0.265 - +0.86%
  • HMC 30.72 +0.03 - +0.10%
  • HTZ 21.80 -0.56 - -2.50%
  • KAR 30.06 +0.07 - +0.23%
  • KMX 55.79 +0.82 - +1.49%
  • LAD 73.77 -1.03 - -1.38%
  • MZDAF 0.00 0.00 - 0.00%
  • NSANY 0.00 -0.01 - -0.06%
  • PAG 44.35 +0.55 - +1.26%
  • SAH 24.65 +0.28 - +1.15%
  • TM 116.20 +0.39 - +0.34%
  • TRAK 45.69 +1.16 - +2.61%
  • TSLA 239.66 +1.454 - +0.61%
  • TTM 45.63 -0.25 - -0.55%
  • VLKAY 0.00 +0.753 - +1.83%
  • VROM N/A - N/A

Featured News

Higher Used Sales Boost Penske Revenues
Penske Automotive Group Inc. announced total revenue increased to $4.4 billion in the third quarter,...

Read more

Ally Sees Strong Franchise Finance Performance
Ally Financial Inc. reported net income of $423 million for the third quarter, compared to net incom...

Read more

RDN Partners with LPR Firm
ADESA announced that its subsidiary, Recovery Database Network (RDN), has partnered with Digital Rec...

Read more

Chrysler Recalls Diesel Trucks
Chrysler Group LLC is recalling 132,223 model year 2010-14 Ram 2500, 3500, 4500, and 5500 trucks man...

Read more

Higher Used Sales Boost Penske Revenues
Ally Sees Strong Franchise Finance Performance
RDN Partners with LPR Firm
Chrysler Recalls Diesel Trucks

Used Car News | Home

Toyota Reclaims Top Spot

Kelley Blue Book's www.kbb.com, a top provider of new car and used car information, reports that Toyota redeemed its No. 1 spot for brand loyalty on kbb.com for Q4 2011. Toyota last appeared in the top position in Q3 2010.

For Q4 2011, Toyota's brand shopping loyalty was at 50.6 percent, a 2.7 percentage point jump from Q3 2011, with Hyundai close behind at 50.2 percent. Ford, which moved to the third position from No. 5 for Q4 2011, is at 47.1 percent brand loyalty. In addition, Kia continues to hold the fourth spot from the previous quarter at 46.5 percent, while Honda takes the fifth position at 46.4 percent.

"Hyundai was No. 1 in loyalty for the past two quarters thanks to its strong redesigns, attractive value and the struggles of the Japanese brands with safety perception and supply issues," said Akshay Anand, market intelligence Web analyst for Kelley Blue Book's kbb.com. "However, Toyota has done a laudable job overcoming these issues, introducing programs such as 'Toyota Care,' while getting its supply back online. The redesign of its flagship, the 2012 Toyota Camry, also helped drive interest to the brand and retain owners."

After a brief dip, Honda jumped back into the top five with Subaru falling to No. 6 in Q4 2011 from No. 3 in the previous quarter. Honda's reappearance among the top five can be attributed to the pushed-up Civic refresh, the new CR-V redesign and resolved supply problems.

Piggybacking on Toyota's success, Lexus is represented as the top luxury brand on the brand loyalty list at position eight, with Audi at No. 9, followed by Mercedes-Benz in the eleventh position.
"All in all, there are positive trends for automakers," said Anand. "Traditional leaders like Toyota are leaving the problems in the past and looking toward bright futures, while new players such as Hyundai, Kia and Audi remain forces to be reckoned with in the American automotive industry."

Kelley Blue Book Market Intelligence examines brand loyalty while consumers are still in the shopping phase.  For this analysis, loyalty is defined as owners of the brand who are currently shopping the same brand for their next vehicle.  This includes data from consumers who view a trade-in page or private party page in addition to a new-car page on Kelley Blue Book's kbb.com.


Other Top NewsNow Articles

J.D. Power Tapped for Keynote Address

Birthday Becomes Sale Day

Direct Mail Tool Introduced